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Creating ____________________ such as business sets, logos, and a stylistic company name helps create a positive perception of a company and creates identifiable branding.
Consumer Surplus
Describes the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually pay.
Action Figures
Small figures of characters from movies, comics, or video games, often collectible and targeted towards fans and collectors.
Consumer Surplus
is the difference between the maximum price a consumer is willing to pay for a good or service and the actual price they pay.
Scented Candles
Candles infused with fragrance or essential oils that are used for aromatherapy or to create a pleasant atmosphere.
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