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Critical Thinking Questions Case 7-1

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Critical Thinking Questions Case 7-1
You are the administrative assistant to the vice president of marketing for a small software company that creates manufacturing software for the automotive industry. One of your primary responsibilities is to prepare all of the marketing correspondence. The vice president asks you to suggest an economical approach for announcing the latest software update to a list of top clients. The clients' name and address information is maintained in the vice president's Outlook Contact list, to which you have access.
When you propose merging a form letter main publication with the client name and address data using Publisher 2013, the vice president asks you to explain merging. You tell her____.


Definitions:

Stokely Carmichael

A prominent figure in the civil rights movement, known for his leadership in the Student Nonviolent Coordinating Committee and his advocacy for Black Power.

César Chávez

An American labor leader and civil rights activist who co-founded the United Farm Workers union, fighting for improved working conditions for farm workers in the U.S.

Mario Savio

An American activist and a key member of the Berkeley Free Speech Movement, known for his passionate speeches calling for academic freedom and reform of university policies in the 1960s.

American Society

The social structure, cultural practices, and historical development of the United States, influenced by diverse ethnic backgrounds and ideologies.

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