Which of the Following Is an Automatic Process Involved in Schema

question 23

Multiple Choice

Which of the following is an automatic process involved in schema acquisition or learning?

• A)elaborative rehearsal
• B)frequency counting
• C)conservative focusing
• D)hypothesis testing

Understand the elaboration likelihood model (ELM) and its application in marketing communication.

Differentiate between various advertising strategies, such as comparative ads and the use of unique benefits.

Understand the influence of cognitive and emotional processing on recall and persuasion in advertisements.

Examine the role of persuasion techniques in factual communication.

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Definitions:

Impaired Attention

A reduced or diminished ability to focus on a specific task or to maintain concentration over time.

REM Sleep

A stage of sleep characterized by rapid eye movements and is closely associated with vivid dreaming.

Cognitive Functioning

The ability of the brain to process, store, recall, and apply information.

Daytime Functioning

Daytime Functioning involves an individual’s ability to perform daily activities and tasks efficiently during the day.