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Written examinations usually test for


Definitions:

Preferences

Individual likes, choices, or inclinations toward certain options over others, often influencing decision-making processes.

Brands

Trademarks or distinctive names identifying a product or a company, often associated with a specific perception or image in the consumer's mind.

Humors

In ancient and medieval physiology, it was believed that the balance of the four bodily humors (blood, phlegm, black bile, and yellow bile) influenced an individual's temperament and health.

Trait Theory

A theoretical framework that focuses on identifying, describing, and measuring individual differences in personality based on specific traits.

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