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When people are required to make judgments based on probabilities,
Call Reluctance
Call reluctance is the hesitation or fear of initiating contact with potential clients or leads, often seen in sales environments, which can impede sales effectiveness.
Salespeople
Professionals who are involved in selling products or services to customers.
Law of Averages
The principle that over a large number of events, outcomes will roughly equal the probability of occurrence over time.
Prospecting
The process of identifying and reaching out to potential customers for a business's products or services.
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