Case-Based Critical Thinking Questions Case 2-1 Thomas Is Writing a Report

question 76

Multiple Choice

Case-Based Critical Thinking Questions Case 2-1 Thomas is writing a report for his advertising class in which he analyzes corporate campaigns and ad slogans. To compile his report, he needs to copy several quotes and portions of articles from other documents, and needs to pay special attention to formatting. Thomas is working on his report, which has a lot of comments, on a small monitor. He would like to switch the document Zoom level so Word would automatically reduce the width of the document to accommodate the comments. Which of the following will do this for him?

• A) Full Page
• B) Page with Comments
• C) Page Width
• D) Annotations View

---

Definitions:

Electronic Media

Platforms or channels that use electronics or electromechanical energy to broadcast or distribute content to end-users, including radio, television, and internet-based services.

Cost Per Click

A digital advertising model used to direct traffic to websites, where an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Objective-and-task

A method of determining advertising budgets based on defining specific objectives and estimating the cost of tasks needed to achieve these objectives.

IMC Budget

The financial plan allocated for Integrated Marketing Communications, supporting coordination among various promotional tools and messaging efforts.