Solved

The Graduate Management Admissions Council Announced That It Was Canceling

question 275

Multiple Choice

The Graduate Management Admissions Council announced that it was canceling the GMAT scores of 84 applicants and students. The Council found that the students were active users of a now shut-down website, Scoretop.com, a site with origins in China that posted live questions from the GMAT. The site had 5,000 to 6,000 subscribers who paid $30 per month for access, but the Council is only canceling the scores of those against whom it feels it has an airtight case. Two of the students whose scores were canceled are currently enrolled at the University of Chicago's MBA program and another has already graduated from Stanford's MBA program. Twelve of the students whose scores were canceled had posted questions on Scoretop.com and the remaining 72 allowed the site to post their testimonials that they had seen the Scoretop.com questions on their GMAT. Ten of the 72 students had applied to Stanford but were denied admission. Which ethical category does the conduct of the students who posted live questions fit into?

Identify the best practices in managing serious brand crises.

Understand the role of brand positioning in the context of a crisis.

Conceptualize how consumers' perceptions and reactions can affect the brand during a crisis.

Comprehend the strategic planning required for crisis management based on the likelihood and impact of the crisis.

Definitions:

Job-Order Costing System

An accounting system that tracks costs individually for each job, suitable for companies producing unique products or services.

Activity-Based Costing

A costing technique that determines the cost of a product based on the activities involved in its production and the extent to which the product uses those activities.

Manufacturing Overhead

Costs related to the production process that are not directly tied to the product, such as rent for the manufacturing space, utility costs, and salaries for manufacturing management.

Traditional Costing System

A costing method that assigns manufacturing overhead costs to products based on volume metrics such as machine hours or labour hours.