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James and Jennifer Stolpa and their five-month old son, Clayton, were stranded outdoors in a snowstorm for 8 days. They were rescued after James left Jennifer and Clayton in a cave and hiked 30 miles in subfreezing temperatures to get help. During the time they were stranded, the Stolpas ate Doritos-brand corn chips that they had with them in their car. When they were rescued and taken to the Washoe Medical Center for treatment of severe frostbite, they were visited by boxing champ, George Foreman. Mr. Foreman is a spokesperson for Doritos. His visit to the Stolpas earned national press and television coverage that emphasized the Doritos consumption. if you were an executive with Doritos, would you have sent Mr. Foreman to the hospital?
Therapeutic Intervention
Professional actions undertaken to help individuals with physical, emotional, cognitive, or social issues achieve optimum functioning and wellness.
Dream Work
A psychoanalytic concept referring to the process by which the unconscious mind alters the manifest content of dreams to conceal their real meaning.
Royal Road
A metaphor used in various contexts to indicate a direct or easy path to achieving a goal; historically related to Freud's description of dreams.
Gestalt Therapy
A type of counseling that highlights the importance of taking personal accountability, concentrating on the client's current experiences, the connection between the therapist and the client, the impact of the environment and social settings on a person's life, and the adjustments individuals make in response to their life circumstances.
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