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Which of the following is an effective tool for preventing company/organization lapses?
Qualitative Data
Information that cannot be measured with numbers, often related to descriptions, qualities, or opinions.
Probing Questions
Questions designed to elicit more detailed and in-depth responses from a conversation or interview partner.
Secondary Data
Marketing data that have been gathered, tabulated, and made available by an outside source.
Secondary Information
Data that has been collected previously by someone else, used for research or analysis.
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