Examlex
Facebook modified its advertising fees to base it on:
Operating Cost
Expenses associated with the day-to-day operations of a business, excluding costs related to the production of goods.
Useful Life
The estimated period over which an asset is expected to be usable by the entity, affecting depreciation calculations.
Differentiation Value
The unique qualities or characteristics of a product or service that set it apart from competitors in the eyes of customers.
Value-based Pricing
Pricing strategy that sets product prices based on the perceived value to the customer rather than based on the cost of the product or historical prices.
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