Examlex
Facebook advertising fees were determined based on:
Consumer Surplus
The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually pay.
Equilibrium Price
The market price at which the quantity of goods supplied is equal to the quantity of goods demanded, resulting in no excess supply or demand.
Willing To Pay
The maximum amount a consumer is prepared to spend on a good or service, reflecting their valuation and demand.
Maximum Prices
Price caps set by the government on certain goods and services to protect consumers from excessive prices.
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