Why Did Burger King Want a Test Market

question 12

Multiple Choice

Why did Burger King want a test market?

• A) The product was new
• B) Its marketing campaigns recently had been disasters
• C) It did not trust Coke
• D) Both a and b
• E) a, b and c

---

Definitions:

Percentage Of Sales

Percentage of sales refers to key financial ratios or metrics expressed as a proportion of a company's sales, used for analysis or planning.

Percentage Of Sales

A financial ratio that compares a particular expense or income to the total sales, expressing the result as a percentage to analyze trends or performance.

Margin Of Safety

The difference between actual or projected sales and the break-even point, usually expressed in percentage terms, indicating the buffer against a loss.

Operating Leverage

The degree to which a firm can use fixed operating costs to magnify the effects of changes in revenue on its operating income.