How and Why Did Portugal and Spain Acquire Overseas Empires

question 25

Essay

How and why did Portugal and Spain acquire overseas empires? Compare and contrast their motivations and methods for exploration and expansion.

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Definitions:

Consideration Set

A group of brands or products a consumer evaluates as options when making a purchase decision.

Product Class

A broad category of products that serve a similar function or are related in terms of how they are used by consumers.

Acceptable Brands

Brands that consumers perceive as viable options for purchase when making buying decisions.

Evaluative Criteria

Factors or standards consumers use to compare and judge the merits of different products or services before making a purchase decision.