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Business Products
Goods and services sold to other businesses for the production of goods, for resale, or for general business operations.
Not-for-profit Organizations
Organizations that operate for the benefit of the public or a particular social cause, without the primary goal of making a profit.
End-use Segmentation
A marketing strategy that categorizes consumers based on how they intend to use the product.
Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.
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