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Tiberius Gracchus ran for tribune in 133 B.C.E. on a program of
Psychological Needs
Pertain to the personal gratification consumers associate with a product or service.
Functional Needs
Pertain to the performance of a product or service.
Esteem Needs
Needs that enable people to fulfill inner desires.
Maslow's Hierarchy
A psychological theory proposed by Abraham Maslow that categorizes human needs into a five-level hierarchy, from basic physiological needs to self-actualization.
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