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Consider a consumer who spends all income on only two goods: pizza and soda. An extra slice of pizza would give the consumer 60 extra utils, while an extra can of soda would give the consumer 20 extra utils. Pizza costs $3 per slice, and soda costs $1 per can. In this situation, the consumer:
Social Identity
A concept referring to the part of an individual's self-perception and esteem that is derived from their membership in social groups, along with the value and emotional significance attached to that membership.
Primary Group
A small social group characterized by close, personal, and enduring relationships, such as family or close friends.
Collective
Pertaining to a group of individuals acting as a whole, especially when owning property, making decisions, or sharing duties and responsibilities.
Group-Level Goals
Objectives that are set and pursued by a group collectively, rather than by individuals, to achieve a common outcome or task.
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