Examlex
An economy that is operating below its full-employment capacity is experiencing:
Diversity of Product
The range or variety of different products offered by a business to cater to various customer needs.
Beachhead Market
An initial target market that a company focuses on penetrating to establish a strong presence before expanding to broader markets.
Crossing The Chasm
A marketing theory that describes the challenge of transitioning from early adopters of a product or service to a broader mainstream market.
Positioning
A marketing strategy that focuses on how your customers think or talk about product and company relative to competitors.
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