A Depreciation in the Value of the U

question 12

Multiple Choice

A depreciation in the value of the U.S. dollar would

• A) encourage foreigners to travel on American owned airlines.
• B) make U.S. goods more expensive to foreign consumers.
• C) decrease the number of dollars it takes to buy a Swiss franc.
• D) make it more expensive for U.S. citizens to travel abroad.

Identify the major external factors that influence the marketing environment of a firm.

Differentiate between direct and alternate competition in the marketplace.

Grasp the concept of environmental scanning and its importance for businesses in detecting and responding to threats and opportunities.

Understand the concept of motivation including its characteristics and how it is influenced by various theories.