Case 1-1 Ryan Is New to the Use of XML

question 20

Multiple Choice

Case 1-1 Ryan is new to the use of XML, so he has a lot of basic questions about the fundamentals, including some philosophical questions about the language.
-Ryan asks how the rules for a given XML vocabulary are specified, and you explain that it is done using either a document type definition (DTD) or schema. Which of the following is NOT a true statement about DTDs and schemas?

• A) Both DTDs and schemas contain rules for how data in a document vocabulary should be structured.
• B) A DTD defines the structure of the data and, very broadly, the types of data allowable.
• C) A schema more precisely defines the structure of the data and specific data restrictions.
• D) DTDs and schemas are required, but they are seldom helpful in ensuring that your XML documents follow a specific vocabulary.

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Definitions:

Unique Segmentation

Segmentation that targets the preferences of a group of consumers with similar needs and wants only within one country.

Similarity

The state or fact of being alike or having common features or attributes.

Psychographics

A marketing research method that analyzes consumer lifestyles, values, attitudes, and personality traits to better understand their buying behavior.

Made The Purchase

The act of buying or acquiring goods or services through a transaction or exchange.