A Transitive ____ Occurs When the Value of a Nonkey

question 21

Multiple Choice

A transitive ____ occurs when the value of a nonkey attribute determines, or predicts, the value of another nonkey attribute.

• A) conversion
• B) recursion
• C) dependency
• D) anomaly

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Definitions:

Buying Center

A group of individuals within an organization who are involved in the process of making purchasing decisions.

New Buy

A purchasing situation in which a business customer is buying a product or service for the first time, requiring extensive decision-making and research.

IBM

International Business Machines Corporation, a multinational technology and consulting company known for its computer hardware, software, and IT services.

B2B Marketing

The marketing of goods and services directly to other businesses or organizations rather than to individual consumers.