Examlex
-A(n) ____________________ device is a computing device small enough to hold in your hand.
Product Benefits
The positive outcomes or advantages that a consumer receives from using a product, which can include functional, emotional, and social benefits.
Long-Term Customers
Clients or customers who have been purchasing from or engaging with a business for an extended period, indicating loyalty and sustained revenue.
BCG Matrix
A strategic analysis tool that classifies business units or products into four categories (Stars, Cash Cows, Question Marks, Dogs) based on their market growth and market share.
GE/McKinsey
A strategic business tool developed by McKinsey & Company for General Electric to evaluate business portfolio and make investment decisions.
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