What is the term for an ultrathin laptop (like the one shown in the accompanying figure) that uses the Windows operating system?
Definitions:
Product Placement
A marketing strategy that involves placing a branded product in the content of media so it's visible to viewers.
Diffusion of Innovation
A theory describing how, why, and at what rate new ideas and technology spread through cultures.
Competitive Differentiation
The unique value a product or service provides in a market that sets it apart from its competitors.
Product Placement
A marketing strategy that involves placing branded products or advertisements within the content of media.
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