Which of the Following Occurs When One Consumer Sells Directly

question 15

Multiple Choice

Which of the following occurs when one consumer sells directly to another consumer, such as in an online auction?

• A) consumer-to-business (C2B) e-commerce
• B) business-to-consumer (B2C) e-commerce
• C) consumer-to-consumer (C2C) e-commerce
• D) business-to-business (B2B) e-commerce

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Definitions:

Endowment Effect

The finding that items gain in value to the person who owns them.

Self-Enhancement Motive

The inherent desire to improve one’s self-image and to present oneself in a positive light to others.

Self-Enhancement Motive

The drive to maintain or improve one’s self-view or self-esteem, often by focusing on positive feedback and downplaying negatives.

Appraisal Motive

The desire to learn the truth about oneself, including one's traits, abilities, and feelings.