If You Want to Have a Friend, Be a Friend

question 19

Multiple Choice

If you want to have a friend, be a friend. This statement is most consistent with which of the following concepts?

• A) Proximity.
• B) Reciprocity.
• C) Matching hypothesis.
• D) Mere exposure effect.

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Definitions:

Stealth Marketing

Marketing activities that aim to advertise products to people without them realizing they are being marketed to.

Unconventional

Not based on or conforming to what is generally done or believed.

Magazine Advertisement

A form of marketing communication placed in magazines, using visually engaging designs to promote products or services.

Effectiveness

A measure of the degree to which objectives are achieved and the extent to which targeted problems are solved.