Examlex

Solved

A Classmate Is Taking a Marketing Class and Has an Assignment

question 32

Multiple Choice

A classmate is taking a Marketing class and has an assignment in which he needs to establish a catchy, but effective slogan for a local gym. An effective slogan in this case is one that could lead to more memberships, more member visits, or both. You mention that Frederickson's "broaden-and-build" model is an appropriate framework for his slogan. Which of the following slogans, in theory, would be MOST appropriate for increasing memberships sold and member visits?


Definitions:

Pulsed Lavage

A medical procedure that uses a pulsed, pressurized stream of solution to clean wounds, aiding in the removal of debris and promoting healing.

Whirlpool

A water bath therapy equipment or a natural phenomenon creating a spinning current, used for therapeutic purposes or observed in natural bodies of water.

REM Rebound

The phenomenon of increased REM sleep phases after a period of REM sleep deprivation, often resulting in more vivid dreams.

REM Sleep

A stage of sleep characterized by rapid eye movements, increased brain activity, and vivid dreams.

Related Questions