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A Classmate Is Taking a Marketing Class and Has an Assignment

question 32

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A classmate is taking a Marketing class and has an assignment in which he needs to establish a catchy, but effective slogan for a local gym. An effective slogan in this case is one that could lead to more memberships, more member visits, or both. You mention that Frederickson's "broaden-and-build" model is an appropriate framework for his slogan. Which of the following slogans, in theory, would be MOST appropriate for increasing memberships sold and member visits?


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Work Place

The physical location where someone is employed or where work is done.

Research Productivity

The rate at which a researcher or group of researchers produces scientific outputs, typically measured by publications in scholarly journals.

Salary Increases

Adjustments made to an employee's pay rate to reflect changes in market conditions, reward performance, or acknowledge inflation.

Professional Journals

Scholarly publications that feature articles and studies relevant to a particular professional field or discipline.

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