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Suppose your school football team is playing its rival on Saturday afternoon. It turns out your team gets trounced by the rival 56 to 7. What would you predict on campus come Monday morning, based on the classic research of Cialdini (1976) ?
Gross Profit
The difference between revenue and the cost of goods sold (COGS), indicating the profit a company makes before deducting operating expenses.
Cost of Goods Sold
Costs directly connected to the assembly of products sold by a business, covering materials and labor expenses.
Operating Income
The profit realized from a business's core business operations, excluding deductions of interest and tax.
Operating Expenses
Costs associated with running the day-to-day operations of a business which are necessary to keep the business functioning, excluding the cost of goods sold.
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