In Psychological Testing, "Standardization" Means That

question 51

Multiple Choice

In psychological testing, "standardization" means that

• A) a test can be administered in many different ways.
• B) the test has a normative base.
• C) subjects are expected to reach a certain standard of achievement on a test.
• D) uniform procedures are used in the administration and scoring of a test.

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Definitions:

User Personas

Fictional characters created to represent the different user types within a targeted demographic, psychographic, or behavior set that might use a site, brand, or product in a similar way.

Positive Characteristics

Favorable, beneficial, or desirable traits or qualities possessed by individuals, groups, objects, or concepts.

Marketing Myopia

A short-sighted and inward-looking approach to marketing that focuses on the company’s needs rather than viewing the market from the perspective of the consumer.

User Frame

A conceptual or mental structure that users employ to organize their interactions with and understanding of a product or system.