Behavior Therapy Involves Using the Principles of _____To Change Problem

question 59

Multiple Choice

Behavior therapy involves using the principles of _____to change problem behavior.

• A) operant conditioning
• B) classical conditioning
• C) observational learning
• D) all of the above

---

Definitions:

Penetration Pricing

A pricing strategy where the price of a new product is intentionally set lower than the competition to gain market share quickly.

Price Skimming

A pricing strategy in which a company charges the highest initial price that customers will pay for a new product, then gradually lowers the price to attract more price-sensitive customers.

Variable Costs

Costs that change in proportion to the level of activity or volume of output in a business, such as raw materials and labor costs.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent or salaries.