Many Studies Have Been Conducted on the Effects of Having

question 2

Multiple Choice

Many studies have been conducted on the effects of having a pet on the response to medical problems and on mental health. But doctors in Berlin were interested in the effects of having a pet bird on lung cancer. (I assume they were wondering if birds might cause air pollution that could lead to lung cancer.) They asked 239 patients with lung cancer and 429 controls without lung cancer whether they had a pet bird. Ninety eight of the 239 patients did have a bird, while 101 of the 429 controls had a bird. (That strikes me as a very high percentage of bird owners, but those are the data.)
We really do need a measure of effect size in this example. What would be an appropriate one?

• A) the mean difference between bird owners and bird nonowners
• B) the squared correlation between ownership and cancer
• C) the odds ratio
• D) relative risk

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Definitions:

Institutional Buyers

Organizations or entities such as schools, hospitals, and governments that purchase goods or services in large quantities, often at negotiated prices.

Reseller Firm

A business that purchases products from manufacturers, wholesalers, or distributors and then sells them to the public or to other businesses.

Organizational Buying

The decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

Derived Demand

The demand for industrial products and services that is driven by, or derived from, the demand for consumer products and services.