One Difference Between the Additive and the Multiplicative Rules That

question 34

Multiple Choice

One difference between the additive and the multiplicative rules that helps us remember when to use which is

• A) with the additive rule we are talking about the occurrence of one of several outcomes.
• B) with the multiplicative rule we are talking about the occurrence of more than one kind of outcome.
• C) the two rules are interchangeable.
• D) both a and b

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Definitions:

Promotional Mix

The combination of marketing tools and strategies a company uses to communicate its value proposition and engage with its target audience.

Product Characteristic

A distinct attribute or feature of a product that can include quality, functionality, design, and performance among others.

Complexity

The state of having multiple parts interrelated in such a way that it is difficult to understand, predict, or control outcomes.

Promotional Mix

The combination of marketing communication tools, including advertising, sales promotion, public relations, personal selling, and direct marketing, used to reach target audiences and achieve marketing objectives.