Who Could We Classify as Being a Binge Drinker

question 74

Multiple Choice

Who could we classify as being a binge drinker?

• A)Sarah, who drank three shots of tequila in a row within the past two weeks
• B)Susan, who drank four beers in a row within the past two weeks
• C)Scott, who drank four shots of scotch in a row within the past two weeks
• D)Sarah, Susan, and Scott all reach the criterion for binge drinking.

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Definitions:

Under-served Markets

Markets or segments that have insufficient access to products, services, or resources, often due to economic or geographic reasons.

Choosing a Segment

involves selecting a specific part of the market to focus on, based on certain criteria like demographics or behavior.

User Persona

A semi-fictional character created by businesses to represent the different user types that might use a service, product, site, or brand in a similar way.

Guide Decision Making

The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.