When Kann Et Al

question 119

Multiple Choice

When Kann et al. (1995) asked ninth- and twelfth-graders about their exercise habits, they found that

• A)exercise rates for both boys and girls declined between ninth and twelfth grade.
• B)exercise rates for both boys and girls increased between ninth and twelfth grade.
• C)exercise rates for boys increased between ninth and twelfth grade while the rates for girls decreased.
• D)exercise rates for girls increased between ninth and twelfth grade while the rates for boys decreased.

Understand the application of IMC in real-world marketing campaigns.

Recognize the importance of a consistent message across various promotional tools.

Understand the function of each communication tool within the promotional mix.

Recognize the importance of encoding and decoding in the communication process.

---

Definitions:

Spontaneous Recovery

A phenomenon in conditioning where a previously extinguished response re-emerges after a period of no exposure to the conditioned stimulus.

Respondent Behavior

A type of behavior that occurs in response to specific stimuli and is conditioned by the environment, as seen in classical conditioning.

Operant Behavior

Behavior that is controlled by its consequences, including rewards and punishments, in the context of operant conditioning a type of learning process.

Associative Learning

The method through which a person grasps the association between two signals or between an action and its result.