Examlex
When discussing the Heinz dilemma, a decision based on ____ would indicate that a person is at the instrumental orientation stage of moral reasoning.
Lifestyle
A way of life or style of living that reflects the attitudes and values of a person or group.
Segmentation Bases
Criteria used to divide a market into discrete customer groups based on shared characteristics.
Segmentation Bases
Criteria used to classify and divide a overall market into smaller, more homogenous groups based on shared characteristics such as demographics, psychographics, or behavior.
Psychographic Categories
Classification of consumers based on their lifestyles, interests, attitudes, and values to understand their purchasing behavior.
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