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Definitions:

Popular

Liked, admired, or enjoyed by many people or by a particular person or group.

Psychologists

Professionals who study cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and to their environments.

General Public

A term referring to the unorganized, broad group of people in society who do not belong to particular subgroups or professions; the average people.

Factor Analysis

A statistical method used to describe variability among observed, correlated variables in terms of potentially lower number of unobserved variables, called factors.

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