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Case-Based Critical Thinking Question

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Case-Based Critical Thinking Question
Case 1-1

Tom has just started working as an intern for a local radio station.He is responsible for managing the request line and presenting request trends to management each month.Tom uses Microsoft PowerPoint 2016 to create his presentations.
Tom is ready to create his first presentation.He starts PowerPoint and sees ____.

Analyze the relationship between price change percentages and required sales volume changes to maintain net operating income.
Understand the relevance of a product’s useful life and operating costs in pricing decisions.
Evaluate the differentiation value offered by a product relative to its competitors.
Apply rounding conventions appropriately in financial calculations related to pricing and costing.

Definitions:

Brand Names

The names given to products or services by companies to distinguish them in the market and build company identity.

Product Quality

The degree to which a product or service meets customer expectations and requirements.

Advertising

An advertising message that is clearly backed by sponsorship, designed to market a product, service, or concept without personalization.

Elasticity of Demand

A measure of how responsive the quantity demanded of a good is to a change in its price.

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