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Marketing Mix
The set of tactical marketing tools - Product, Price, Place, and Promotion that the firm blends to produce the response it wants in the target market.
Controllable Factors
Elements in marketing or business operations that can be directly managed or influenced by a company, such as product design, pricing, and advertising.
Target Market
A particular segment of customers targeted by a business for its goods and services.
Indianapolis Colts
An American professional football team based in Indianapolis, Indiana, that competes in the National Football League (NFL).
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