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Market Demand
The total volume that would be bought by a defined customer group in a defined geographical area during a defined time period in a marketing environment under a defined marketing program.
Competitor Pricing
The practice of setting prices based on the prices of similar products or services offered by competitors in the market.
Perceived Value
The value a consumer believes a product or service has, which may not always reflect its actual price or cost.
4 Ps
Refers to the product, price, place, and promotion - elements considered essential in the marketing of goods or services.
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