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In an infringement action, infringement can be found when the goods or services offered under the two marks are not identical but are rather related in some way.
Transactional Costs
Expenses incurred during the process of buying or selling services or commodities, encompassing costs associated with information, negotiation, and enforcement of contracts.
Financial Outlay
The amount of money spent or invested in a specific endeavor or project.
Life Cycle Costs
The total cost of ownership of a product or system over its entire lifespan, including acquisition, operation, maintenance, and disposal costs.
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