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Clients often interpret their own resistance as being and want to the topic.
Not-for-profit Organizations
Organizations that operate for the benefit of the public or a particular social cause, without the primary goal of making a profit.
End-use Segmentation
A marketing strategy that categorizes consumers based on how they intend to use the product.
Market Segmentation
The process of dividing a target market into smaller, more defined categories of consumers who share similar characteristics and needs.
Demographic Segmentation
The process of dividing a market into segments based on variables such as age, gender, income, education, or ethnicity.
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