Examlex
Select one of the ways of innovative thinking, explain it, and give an example of a business idea this type of thinking might generate.
Promotion-to-Sales Ratio
A metric used to measure the effectiveness of a promotional campaign by comparing the cost of the promotion to the generated sales.
Break-Even Point
The financial point at which costs equal income, with no net loss or gain.
ROI
Return on Investment; a financial metric used to evaluate the efficiency or profitability of an investment or compare the efficiency of several investments.
Promotion Expenditures
Funds allocated by a business to carry out promotional activities aimed at boosting sales and enhancing brand visibility.
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