Describing a Product or Service Should Be in Lay Terms

question 51

True/False

Describing a product or service should be in lay terms even if the product is technical in nature.

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Definitions:

Goodwill Ending

Shift of emphasis away from the message to the reader. A goodwill ending is positive, personal, and forward-looking and suggests that serving the reader is the real concern.

Subject Line

The title or headline of an email, designed to summarise its content or entice the recipient to open it.

Test Results

The outcome or findings obtained from conducting a test or series of tests, used for evaluation or diagnostic purposes.

Credibility

The quality or attribute of being trusted and believed in, often based on a reputation for honesty and integrity.