The Description of Potential Customers in a Target Market Is

question 36

Multiple Choice

The description of potential customers in a target market is commonly called a

• A) customer profile.
• B) demographic detailing.
• C) Simpkins matrix.
• D) target picture.

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Definitions:

Dependent Variable

The variable in a study or experiment that is expected to change as a result of manipulations of the independent variable.

Alcoholic Beverage

A drink containing ethanol, commonly known as alcohol, which is psychoactive and consumed for its intoxicating effects.

Memory Test

A method or tool used to evaluate an individual's ability to remember information.

Control Group

A control group in scientific experiments is the group of participants who do not receive the experimental treatment and are used as a benchmark to measure the effect of the treatment.