ShoeBiz Produces Shoes That Until Recently Have Been Available Only

question 79

Multiple Choice

ShoeBiz produces shoes that until recently have been available only at the most exclusive stores. ShoeBiz decided to create its own website and sell directly to the consumer. This strategy is known as

• A) intermediation.
• B) disintermediation.
• C) disinterment.
• D) dismantling the distribution chain.

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Definitions:

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

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