Customer Relationship Management Means Different Things to Different Businesses

question 84

True/False

Customer relationship management means different things to different businesses.

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Definitions:

Actual Results

The actual outcomes or figures achieved by a business, contrasting with forecasts or budgeted amounts.

Revenue Variance

The difference between the actual revenue for the period and how much the revenue should have been, given the actual level of activity. A favorable (unfavorable) revenue variance occurs because the revenue is higher (lower) than expected, given the actual level of activity for the period.

Sales Revenue

The income received from selling goods or services over a period of time.

Actual Level

The real, observed or measured value of a variable or condition, as opposed to an estimated or theoretical level.