It Is Important to Keep in Touch with a Customer

question 57

True/False

It is important to keep in touch with a customer and make a sales pitch each time.

Grasp the impact of advertisement characteristics (e.g., size, novelty) on consumer attention and sales.

Appreciate how repeated exposure to the same stimuli can lead to adaptation or habituation.

Understand contrast creation techniques and their role in capturing consumer attention.

Understand Weber's Law and the Just Noticeable Difference (JND) and their implications for retail and advertising.

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Definitions:

Relative Risk

A ratio comparing the probability of an event occurring in an exposed group to a non-exposed group.

Fasting Glucose

Measurement of blood sugar levels after abstaining from food and drink (except water) for at least 8 hours, used in diagnosing diabetes.

CVD

Cardiovascular Disease, a class of diseases that involve the heart or blood vessels.

Relative Risk

A measure used in epidemiology to compare the risk of a certain event occurring in one group with the risk of it occurring in another group.