A Marketer Must Determine Which Motivations the Consumer Will Perceive

question 20

True/False

A marketer must determine which motivations the consumer will perceive as acceptable to satisfy a need in a given situation.

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Definitions:

Unconditioned Response

A natural, automatic reaction to a stimulus that occurs without prior conditioning or learning.

Pavlov

A Russian physiologist known for his work on classical conditioning, demonstrating the concept of the conditioned reflex.

Classical Conditioning

An educational method where two signals are consistently associated together, leading to a reaction initially triggered by the second signal but ultimately provoked by just the first signal.

Proximate Causes

Immediate, underlying factors within an organism that explain "how" biological processes occur.