A Basic Idea Forming the Foundation of Customer Loyalty for Small

question 21

Multiple Choice

A basic idea forming the foundation of customer loyalty for small firms includes the notion that

• A)superior customer service always leads to customer purchases.
• B)customer loyalty will mean constant customer satisfaction.
• C)small firms possess great potential for providing superior customer service.
• D)customer satisfaction is being ignored by large firms.

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Definitions:

Vaporizes

To convert or change a substance from a solid or liquid state into a gas or vapor, often by applying heat.

Cryosurgery

A medical procedure that uses extreme cold to destroy abnormal or diseased tissue.

Approximated

A term referring to the estimation or bringing together of edges, particularly in wound healing.

Electrocauterization

A surgical technique that uses electricity to heat a metal wire or instrument, which is then used to burn or destroy tissue, stem bleeding, or cut through tissue.