An Approach That Recognizes That, with Every Interaction, Customers Learn

question 72

Multiple Choice

An approach that recognizes that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future is known as

• A) perceptual categorization.
• B) cognitive dissonance.
• C) transactional relationship.
• D) customer experience management.

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Definitions:

Information

Data that has been processed, organized, or structured in a context specifically so it is meaningful to the person who receives it.

Software

Software encompasses the programs and operating information used by a computer, enabling it to perform specific tasks beyond its basic hardware capabilities.

Hardware

The physical components and devices that constitute a computer or computing system.

Data

Information processed or stored by a computer.