Pepsico Produces and Distributes Products Under the Brand Names Pepsi,Quaker,Frito-Lay,and

question 99

Multiple Choice

Pepsico produces and distributes products under the brand names Pepsi,Quaker,Frito-Lay,and many others.This collection of product lines within Pepsico's ownership and control is referred to as the:

• A)product depth.
• B)product accumulation.
• C)product line consistency.
• D)product mix.

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Definitions:

Short Run

A period in which at least one input is fixed and cannot be changed by the firm.

Economies Of Scale

The advantages in cost that enterprises gain by scaling up their operations, usually seen as a decrease in the per-unit cost of output as production scales up.

Minimum Average Cost

The lowest point on the average cost curve, representing the most efficient scale of production for minimizing costs.

Competitive Firm

A firm operating in a market where it has no power to influence market prices and typically faces many competitors with similar products.